Innovative packaging, multi-function products an offbeat universe is what makes the uniqueness of the brand.
Too Cool For School was created by Todacosa Co., Ltd, a leading distributor of cosmetics in Korea for over 10 years. Todacosa finds that women aspirations of young people are underrepresented in the world of cosmetics. The new generation has changed, it is free, postage, voluntary. She then launched in 2009 the brand Too Cool For School which freed from beauty stereotypes. It highlights the artistic sensibility, freshness by creating an offbeat universe. It boasts beauty for everyone and that being beautiful "is to be unique."
The brand has quickly gained followers in Korea and in 2011 opens internationally. Today the brand is present in Hong Kong, Japan, Thailand, Taiwan, the Philippines, China etc. Progress is rapid and the next steps are Europe and the United States, starting with France..
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